The Image of Image Consulting

By Gentleman’s Best Friend Image Consulting Services

Almost all image consultants are trained to work with both males and females. Most people who go to image consultants are women. Why is that? It is not because men do not want to look good. It's not that image consulting doesn't help them at all - research shows that it does. Males often do not believe that image consultants will do them much good. Even discounting television "experts" and others who are not genuine image consultants, the belief has validity. There are many problems with most services:

• Excessive reliance on the subjective opinion of consultants

• Inadequate reliance on the customers' personal preferences and feelings

• Disregard for economic limitations, with regard to services and clothing. (Consultations alone are pricey if, as often is the case, much travel is required. Closet evaluations and personal shopping often are very expensive extras, and replacing many clothing items can be costly.)

• Working on commission - risking conflict of interest between meeting clients' purchasing needs and their own profit

• Not much emphasis on telling clients how and where to shop for themselves

• Insufficient attention to men's casual dress

• Inadequate coverage of health and fitness

• Insufficient focus on physical and psychological comfort

• Excessive focus on conformity

• Excessive focus on being noticed (everyone should be eye-catching)

• Implicit urging of perfectionism (not looking bad is more important than looking great)

• Excessive focus on fad items

• Inadequate understanding of the elements of facial attractiveness

• Belief that people can or should change suddenly

Gentleman's Best Friend Image Consulting Services was founded with all this in mind, to provide a top-notch, long-term solution to people not content with anything less.